Onboard Marketing Group: Helping Orthodontists Thrive

Table of Contents

Introduction

The Importance of Marketing for Orthodontists

OMG: Where Expertise Meets Enthusiasm

Key Benefits of Choosing OMG

OMG's Impressive Track Record

Services Offered by OMG

Branding

Digital Marketing

SEO Strategy

Consulting

Case Studies

Conclusion

FAQs

Introduction 

The success of orthodontic practices goes beyond the orthodontists' expertise. Effective marketing and strategic planning are integral to reaching a wider audience, attracting more patients, and ultimately growing the practice. This is where Onboard Marketing Group (OMG) steps in with our unique approach and comprehensive services tailored to the specific needs of orthodontists and their practice.

The Importance of Marketing for Orthodontists

In today's competitive orthodontic landscape, orthodontists face the challenge of standing out among many orthodontic providers. Effective marketing is the key to success. It's not just about promoting services; it's about connecting with potential patients, building trust, and creating a strong online presence. A well-thought-out marketing strategy is essential to ensure that orthodontic practices remain competitive and continue to thrive.

OMG: Where Expertise Meets Enthusiasm

Onboard Marketing Group was born out of a passion for people and marketing. Our team is a fusion of expertise and enthusiasm to grow your practice!

Our team includes:

• Dr. Brandon Boggan: With 25 years of experience operating and marketing an orthodontic practice, he brings a wealth of practical knowledge and expertise.
  
  
• Zack Nichols: Zack adds THE creative edge to our approach with his expertise in orthodontic marketing and graphic design.
  
  
• Shanen Byrd: Shanen contributes her SEO mastery, ensuring your online presence is optimized for success.
  
  
• Kim Harless and Emma Boggan: Kim and Emma provide invaluable insights into orthodontics and conversion strategies, with combined knowledge spanning five decades. Their deep understanding of the field is a cornerstone of our success.
  
  

Services Offered by OMG

Our services are designed to empower your practice with comprehensive marketing and consulting solutions.

• Branding: Our branding includes compelling brand messaging through Brand Scripting, distinct Logo Design for better visibility, and Web Design to establish a strong online presence. This makes it easier for potential patients to choose you while improving your search engine rankings.
  
  
• Digital Marketing: We offer monthly initiatives that elevate your practice's digital footprint. Our services include Monthly Video Ads to highlight your practice, Static Ad Assets for consistent visual representation, with optimized copy for top-performing keywords, and Digital Ad Management through Google and Meta adaptive ad channels that ensure your content reaches the right audience at the right time.
  
  
• SEO Strategy: As a comprehensive approach to boosting your visibility on search engines, we offer Site Auditing, Keyword Research tailored for your practice, Organic Backlinking to enhance your website's authority, and Content Optimization to improve search engine rankings and the user experience.
  
• Consulting: We tailor strategies to streamline processes and increase key conversion rates within your practice. Our team dives deep with a 1.5-day in-office visit to assess and improve scheduling and treatment coordination, then follows up with monthly check-ins to ensure ongoing success.
  
  

Key Benefits of Choosing OMG

OMG's services revolve around three primary benefits for orthodontists:

• Gaining More Patients, Impacting More Lives:
  The heart of any orthodontic practice is its ability to help patients achieve healthier, more confident smiles. OMG focuses on strategies that not only attract new patients but also positively impact more lives through quality orthodontic care.
• Making More Money and Wasting Less: 
  Effective marketing is not just about spending money; it's about investing it wisely. OMG's expertise ensures that marketing efforts result in a higher return on investment, leading to increased revenue. At the same time, they help practices make efficient use of their resources.
• Giving Back More Time: 
  Time is a precious commodity for orthodontists who are dedicated to patient care. OMG's services are designed to streamline processes, enabling orthodontists and their team to allocate their time more effectively and focus on what they love – providing the best possible care to their patients.
  
  

Conclusion

Onboard Marketing Group is more than a marketing and consulting agency; it's a strategic partner dedicated to the growth and success of orthodontic practices. With a unique approach, a dedicated team, and a track record of impressive results, OMG is the go-to choice for orthodontists who want to take their practice to the next level and achieve lasting success in a competitive market. 

In addition to our comprehensive services, OMG's dedication to excellence and personalized approach truly set us apart. We understand the daily challenges faced by orthodontists and their teams because we've been in the trenches ourselves. We aim to help you navigate these challenges effectively and successfully, converting more patients and boosting your practice's growth. Don't hesitate to contact us at (205)304-1966 to learn more about how we can assist your orthodontic practice in reaching new heights. Your success is our success, and we're excited to be a part of your journey.

Frequently Asked Questions (FAQs)

1. What makes OMG's team unique and valuable for their clients?
   OMG's team is a fusion of expertise and enthusiasm. With decades of both orthodontic and marketing experience, they bring practical knowledge, creative insights, SEO mastery, and invaluable insights into orthodontics to the table, ensuring a comprehensive approach to practice growth.
2. Can OMG's services benefit both established and new orthodontic practices?
   Absolutely. OMG's services are designed to assist both established practices looking to expand and new practices seeking to establish themselves in the market.
3. How does OMG ensure the success of its digital marketing campaigns?
   OMG's digital marketing strategies are data-driven and tailored to each practice's unique goals and target audience, ensuring the best possible results.
4. What sets OMG's SEO strategies apart from others?
   OMG's SEO strategies are distinguished by their tailored approach. We take the time to understand your practice's unique goals and target audience, conducting detailed site audits to pinpoint areas of improvement. Our keyword research is customized to ensure that your practice ranks prominently for the most relevant search terms in your field. We also employ organic backlinking strategies to enhance your website's authority, boosting its visibility and trustworthiness.
5. How does OMG assist orthodontists and their teams in streamlining their processes and increasing conversion rates?
   Our consulting services are designed to make a tangible impact on your practice's efficiency and conversion rates. Our team dives deep with a 1.5-day in-office visit, thoroughly assessing your scheduling and treatment coordination. We identify bottlenecks and areas for improvement, working closely with your team to implement streamlined processes. Following this, we provide ongoing support with monthly check-ins, ensuring that the positive changes we implement lead to continuous growth.